“…what if clothes served as a medium for human connection?”

Role(s): Concept, Product Dev. & Creative Producer (Website + Assets)

This is the question we asked ourselves in the building of the experimental brand by Jubilee Media.

Akinto (akin/too) was an attempt to create a mission-aligned product that did more than just provide a great quality staple in our audience’s closet – it allowed customers to purchase something for themselves and leave an anonymous note of encouragement to the next purchaser in line. The note would then get transcribed in the purchaser’s hoodie – creating a chain of notes between the customers themselves…even though they were complete strangers.