Jubilee Shop x Jasmina Zornic

CREDITS

Role: Concept + Development

Artwork: Jasmina Zornic

Photography: Sophia Schrank

Models: Sophia Lau and Noah Ozuna

The goal for this project was to answer the question: “How can we deliver a fresh and updated take on a past best-seller / Jubilee cult favorite?” The aforementioned best-seller was a simple long sleeve tee with an embroidered rainbow chest graphic showing the word “EMPATHY” – a word often associated with our mission.

I wanted to bring a bolder, streetwear-but-not-too-cool-for-school element to these designs and immediately thought of Jasmina Zornic – A Belgrade based designer whose work is basically joy personified and incredibly mood-boosting! Her artwork really brought the concept to life and the assortment was one of our best-selling collections of 2021.